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Her day will consist of waking up around 6am and exercising in the morning at orange theory, sometimes yoga. At around 7:30am she will make her classic breakfast of 2 eggs over-easy with some spinach and vegan cheese. If there is avocado or tomato maybe some of those as well. After that she will shower and get ready for work. She needs to get in the car by 9 to make it to work by 9:30am. At work she meets with her coworkers, they compare exercise classes and they continue to spread the word about their plastic made of edible materials for marine animals or some new nuclear energy project that actually makes sense. She stays at work as long as needed, most of the time till around 8 and then head home. Once home she showers and gets comfy. She catches up with family, maybe reads a book, sci-fi or contemporary romance, watches a new show, altered carbon or black mirror, and just relaxes for a few hours. If she's tired enough she will head to bed but if not she will stay up till the early morning brainstorming ideas for her company. Her hobbies include traveling, boating, hiking, and anything where you can bask in the beautiful world we are so lucky to have. She drives a hybrid, the new audi one because she's testing out how well it works compared to the others.
What I believe I have in common with her is the willingness to make the world a better more sustainable place for everyone. I share her vision and this is why I would want to cater to this market of humans.
Monica, good job on creating a thoroughly detailed customer avatar. You were so detailed that it almost seems real. I was surprised to read that you even had when she gets up to what she eats in the morning. Your product was about developing a menu that has over 100 food items for customers to choose from. I would've thought that some traits of your customers might be traveling or they have some sort of international background and are multicultural.
ReplyDeleteMichelle Lam